Sales Enablement Tools

As an instructional designer, I thrive on turning complex information into clear, actionable resources. This Battle Card project is a perfect example of how I apply research, analysis, and design to create tools that help teams make informed decisions quickly. This project wasn’t just about compiling data—it was about transforming information into a strategic asset. Here’s what went into it: 

Audience-Centered Design – The content was structured for clarity and ease of use, ensuring sales teams and decision-makers could quickly extract valuable insights.

Visual Communication – Effective instructional design isn’t just about words—it’s about how information is presented. I designed each Battle Card to be visually engaging and intuitive, making complex data easy to digest at a glance.

Strategic Positioning – By distilling research into concise messaging, I ensured that the cards not only compare competitors but also equip users with key talking points and rebuttals.